Do we still really need a digital strategy? And if so, what should it look like?
Many organisations in the J. Boye network are moving beyond the notion of a separate, stand-alone strategy for digital and towards embedding digital in the existing, overarching business strategies.
A bold move and not without challenges. There are still many wildly different interpretations of what “digital” means – even within the same enterprises. ‘Digital transformation’ means different things to different people.
This reality combined with the fact that most large organisations are in a constant state of flux (mergers, re-orgs etc are the order of the day) means that it can be enormously difficult to strategise for success as a digital team. It requires analytical insight, connections in all the right places, agility, a constant ability to change with the surroundings. Not to mention courage and conviction.
In this track we explore how to organise yourself and your efforts in order to strategise for digital success.
6:30 – 7:00
Run with the Vikings
8:00 am – 9:00 am
Breakfast & registration
9:00 – 9:15
Brief welcome by Lau Andreasen
9:15 – 10:00
Title: Paradigm Shift – Why building a better car will not help you to cross the ocean
Speaker: Michael Bednar-Brandt, Oracle (AT)
10:00 – 10:30
12:00 – 13:00
13:00 – 13:45
Title: Winning customer experiences require interdisciplinary collaboration
Speaker: Jesper Pedersen, Advice (DK)
14:00 – 15:00
16:15 – 17:00
Title: Eight Key Components of a Successful Digital Strategy
Speaker: Marianne Kay, Digital Clarity Group (UK)
17:15 – 18:15
Moderator: Stephen Emmott, J. Boye (UK)