Tracy Green Tracy Green (UK)

Digital strategy expert

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Tracy is passionate about the difference digital can make in organisations large and small, public and private sector, to increase revenue, reduce cost and improve user experience.

She has experience in:

• Strategy development and implementation ensuring digital alignment with core business
• Technology enabled transformation, building support for and engagement with change
• Digital leadership and capability building including training, coaching and awareness building
• Content strategy and delivery that works across multiple channels and is device agnostic
• Service design and carrying out user research to ensure products meet user needs
• Web management and development
• Performance management and evaluation, data driven decision making
• Commercial and procurement including business case development, investment planning

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