Morten Dam-Andersen Morten Dam-Andersen (DK)

Digital Business Development Manager, Copenhagen Airports

Experiences that fly: making digital relevant in transit Track: Customer Experience Date: Wednesday, November 2, 2016 Time: 4:15 pm - 5:00 pm View session

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For the past 12 years, Morten has worked as a digital marketer and business development manager in political and commercial organizations. With a background in communications, he is a strong believer in the idea of always giving users what THEY need first, and only offer them what YOU want them to see afterwards.

Morten is currently the Site Manager for the Copenhagen Airport website, which was named “World’s Best Airport Website” earlier this year. He spends his time developing concepts, writing up specifications, supporting editors and digging through endless amounts of data. His favorite toys being Google Analytics and Visual Website Optimizer, he firmly believes that data is always right, and that anything and everything should be measured.

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