Liselotte Kirkelund Liselotte Kirkelund (DK)

Global Content and Digital Marketing Manager, Vero Moda

Social media on a Global, National and Local level Track: Making MarTech Work Date: Thursday, November 3, 2016 Time: 1:00 pm - 1:45 pm View session

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Liselotte is Global Content and Digital Marketing Manager for Danish fashion brand VERO MODA. Her responsibility covers digital communication on SoMe, email, influences, app and blogs with the aim of bringing traffic to online and stores. User-generated content, collaborations and influencer marketing have been a focal point for VERO MODA.

Prior to joining VERO MODA/Bestseller Liselotte was digital marketing manager for Bilka.dk/Dansk Supermarked – a Danish hypermarket chain with both online and bricks/mortar stores, with responsibility for bringing online experiences to the consumer.

She has also held the position of online content coordinator in the financial industry, being part of creating content for some of the biggest Scandinavian financial institutions.

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