Claudia Urschbach Claudia Urschbach (DE)

Senior Produktmanager, Süddeutsche Zeitung

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Claudia Urschbach has been a UX professional since 1999. Originally from Munich in Germany she has worked on UX projects in Germany, the UK and China, including projects with organisations like the BBC, Siemens, Brother, Haier, Carl Zeiss, Ludwig-Maximilians Universität and Süddeutsche Zeitung.

While Claudia was studying Communications and Psychology the book “Don’t Make Me Think” by Steve Krug kick-started her passion for human-centered design thinking. Claudia was amongst the first in Germany with the job title „Usability Engineer“.

When Claudia joined the BBC she became part of the central UX team developing a holistic UX strategy for the organisation, integrating UX with Agile/Scrum project management, rethinking content management and designing award-winning digital products like BBC iPlayer, BBC News and YouView.

After returning to Germany Claudia lead the usability team at creative agency designaffairs GmbH advising clients on the implementation of the User Centered Design Process, designing a wide range of products (e. g. software, medical equipment, household appliances) and developing a UX training scheme. Since 2013 Claudia is bringing User Centered Design to the core of digitial projects at Süddeutsche Zeitung, one of Germany’s biggest news organisations.

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