Winning customer experiences require interdisciplinary collaboration

Customer experience is not just new technology or a certain amount of stockpiled data, but rather a paradigm that requires interdisciplinary collaboration.

This session explores how marketing, IT and communication will have to work together to deliver something of value to customers and users. It goes into detail with the future of data, and how businesses will have to promote transparency and good values if they wish to engage in dialogue with their customers.

Blog by Janus Boye: Creating good customer experiences calls for openness and collaboration
 

Strategy in the Digital Age
Date: Thursday, November 3, 2016 Time: 1:00 pm - 1:45 pm Jesper Pedersen Jesper Pedersen (DK)