It has been proven many times: inter-disciplinary thinking opens new alleyways. Once stuck with your way of thinking looking left and right is a smart thing to do.
User Experience is a little stuck at the moment. Every organisation trying to become more customer focussed is struggling to measure how good they are doing and what makes them different from competitors. This is where learning from chemistry can help us product design people really out. So let’s look at the recently by Bain & Company published idea of The 30 Elements of Customer Value from that perspective.