One size rarely fits all, whether it’s your approach to digital or the latest garment to take your fancy. Adapting your marketing platform to the needs of a global business, requires the full spectrum of needs – from those of the business to those of the consumer – to be taken into account.
Vero Moda is a global fashion brand which – like others – has a digital presence at a national level as well as stores on the local high street. The company is working to empower local stores to stay local whilst remaining ‘on brand’ using a common platform. Ultimately, the goal is acquire, convert and retain, but how do you harness your digital presence to be cohesive with the in-store experience?
In this session, Liselotte will discuss the challenges of a global brand going local. She’ll share insights arising from Vero Moda’s approach and invite you to contribute your experiences. This talk is ideal for people seeking to focus the usual of social media on tangible outcomes.