With an established critical mass in terms of its staff and customer base, companies are [potentially] well positioned to pursue the benefits of social channels. Often, this is limited to corporate accounts on social channels, and rightly so in many cases. But what if you trade not in goods but services, where customer interaction with employees is where value is exchanged?
Whether it is a comprehensive profile on LinkedIn or a trusted source of tidbits on Twitter, having employees engage with customers on social media opens many opportunities to acquire new customers as well as improving the service for current customers. Likewise, there are risks, to employees themselves as well as the company and the brand. How do you position – or many cases, re-position – your company to pursue the opportunities whilst managing the risks?
In this session, Yvonne will present KPMG’s approach to social selling, and how the company is pivoting to enable this. The session is especially relevant to those looking at changing their businesses model, or seeking to amplify it, through digital and social specifically.