Paradigm Shift – Why building a better car will not help you to cross the ocean

Like with every good hype there has been a lot of buzz around digital transformation lately while seemingly little has changed in day to day business, but as reality kicks in we start to feel the ground shaking. This keynote introduces some pretty entertaining perspectives on brutal realities, and explains why your focus on customer experience is just a joke. Bonus: A framework for building your digital future.

The speaker Michael Bednar-Brandt drives digital thought leadership at cloud giant Oracle across Europe, and works with some of the biggest organizations on paradigm shifts from technology to culture, from customer relationships to business models.

Keynote
Date: Thursday, November 3, 2016 Time: 9:15 am - 10:00 am Michael Bednar-Brandt Michael Bednar-Brandt (AT)