Companies are fighting for attention on traditional social media, dedicating more resources and spending larger amounts to keep their audience engaged. Meanwhile, people are spending more time in the private realms of “Dark Social”, with messenger apps like WeChat, WhatsApp, and FB Messenger. So, ask yourself, “Do I know where my customer is?”
If you’re relying on the point where your digital presence meets your customers’ digital touch points, you won’t necessarily appreciate their shifting behaviours across channels where you have no presence. Moreover, when that behaviour shifts from broadcast to conversation. Brian’s talk will explore how a global shift from social to messaging is well underway, and what you need to do so you don’t find yourself on another deserted digital high street.
This session explores the future of marketing through these applications, which are in many ways better suited for fruitful customer dialogue than traditional social approaches, such as the organic Facebook feed. The session is ideally suited for those in digital marketing and communications with responsibility for social channels.