The choice of solutions for marketing technology is staggering. Scott Brinker identified 3,874 of them in the 2016 version of his Marketing Technology Landscape Supergraphic. With such breadth and depth of choice, how do you find the right solution? Moreover, solutionS.
As you’re unlikely to be starting from scratch, and need multiple solutions, advancing your MarTech suite to good effect appears insurmountable. Digital Clarity Group has intimate sight of digital marketing’s present landscape, both recent and forthcoming, and the MarTech stacks that organisations have assembled to create their own platforms. Although there are common patterns, the overall stacks vary enormously.
Jake Di Mare will take us through the MarTech landscape to help those involved in digital marketing using existing maps, and work together to produce new maps to their MarTech stacks. Relevant to all working in or with digital marketing or the platform that makes it possible.