Eight Key Components of a Successful Digital Strategy

Embracing digital at the strategic level is not a choice. Even the most conservative industries are transforming the way they operate in order to meet the ever-increasing demands of today’s empowered customers.

However, creating an effective strategy that’s more than just a document isn’t easy. Many strategies fail at the implementation level. We’ve all seen excited C-level executives presenting inspiring strategic plans, only to witness the planned initiatives fade into irrelevance just a few months later. What makes implementing good strategies so hard and what can we do to avoid failure?

In this session we will cover eight key aspects of strategic planning:
• Vision
• Audience Insight
• Culture
• Content
• Technology
• Execution
• Governance
• Optimization

You’ll come away from the session with a clear understanding of how to plan an effective strategy for your business.

Strategy in the Digital Age
Date: Thursday, November 3, 2016 Time: 4:15 pm - 5:00 pm Marianne Kay Marianne Kay (UK)