Adapting your digital ecosystem to match your omnichannel vision
Like many organisations, you probably have an ecosystem of technology making-up your digital platform. And your marketing technology will itself be a sub-collection of systems and services: some on-premise, such as your CMS; some elsewhere, such as Facebook. Keeping the omnichannel experience competitive means adapting how you use these. But sometimes you need change the parts, and try something new.
Piloting a new solution, scaling it up to become business as usual – not to mention sunsetting its predecessor(s) – can be so challenging that it gets delayed or avoided. What if you could make those tough changes and succeed? Penny from Nobia – a Swedish-based kitchen specialist ~20 brands – will explain how she and her team are making martech fit their omnichannel vision.
In this session, Penny will explain her omnichannel vision, and show how she is positioning Nobia to realise this and be able to adapt it as change inevitably shifts the sands. The talk is particularly relevant to those within or supporting marketing.