Reaching customers on multiple devices through multiple channels rarely means a single platform. As Scott Brinker’s Marketing Technology Supergraphic illustrates, myriad solutions are available both on-premise and in the cloud. With budget often the only pre-requisite to selecting a solution, and an imperative to use the best solutions for today’s business challenges, many organisations find themselves with their own complex landscape of solutions, owned both centrally and by business units.
The Making MarTech Work conference track draws on the experiences of those wrestling within organisations to develop cohesive customer experiences, sustainable business processes and data integrity.
This track is for those engaged in digital marketing, or those supporting it, who seek a platform that is the means to enabling marketing rather than an end in and of itself.
6:30 – 7:00
Run with the Vikings
8:00 am – 9:00 am
Breakfast & registration
9:00 – 9:15
Brief welcome by Lau Andreasen
9:15 – 10:00
Title: Paradigm Shift – Why building a better car will not help you to cross the ocean
Speaker: Michael Bednar-Brandt, Oracle (AT)
10:00 – 10:30
12:00 – 13:00
13:00 – 13:45
Title: Social media on a global, national and local level
Speaker: Liselotte Kirkelund, Vero Moda (DK)
14:00 – 15:00
16:15 – 17:00
Title: Adapting your digital ecosystem to match your omnichannel vision
Speaker: Penny Malm, Nobia (SE)
17:15 – 18:15
Moderator: Stephen Emmott, J. Boye (UK)