Digital Transformation

Program |TracksSpeakers

Customer Experience trackWednesday, 2 November

Digital transformation is business transformation.

The promises of what a successful Digital Transformation programme will bring about are many – almost regardless of which predictions or industry report you read:

  • Getting to market faster and more effectively
  • Innovative new business models, products, and services
  • Optimized business operations
  • Exceptional end-to-end customer experiences – to name but a few.

However, large companies struggle with Digital Transformation and many fail to make real progress with – let alone complete Digital Transformation programmes.

The cited reasons are many: lack of real leadership, lack of skills, people, culture, legacy systems…

Perhaps it is because it is a rather amorphous concept that can be tough to define and therefore hard to plan and deliver.

At J. Boye we observe that focus is still predominantly on technology rather than on operations and business outcomes.

This track will look at organisations that have defined what Digital Transformation means to them, what success looks like and how they are tackling the necessary operational changes.

6:30 – 7:00
Run with the Vikings

8:00 am – 9:00 am
Breakfast & registration

9:00 – 9:15

Conference opening
Speaker: Janus Boye (DK)


9:15 – 10:00
Title: Leadership in the new digital workplace era – from dictator to influencer
Speaker: Paul Miller, Digital Workplace Group (UK)

10:00 – 10:30

10:30 – 12:00
Title: Empowering your workforce to face digital change
Speaker: Adam Cutforth, Air Liquide (FR)

12:00 – 13:00

13:00 – 13:45
Title: Digital transformation – everyone’s talking about it but what does it really mean?
Speaker: Tracy Green (UK)

14:00 – 15:00
Roundtable discussions

15:15 – 16:00
Title: Customer Experience as a New Brand; the Customer Journey as a new product in highly regulated industries
Speaker: Edita Mujović, DLL (NL)

16:15 – 17:00
Title: Engaging the customer and employees in developing the digital experience
Speaker: Jenny Gejke, SJ (SE)

17:15 – 18:00
Title: Data ethics as a competitive advantage
Speaker: Pernille Tranberg, Digital Identity (DK)

18:30 –
Conference party
Location: Aarhus Street Food